Our publishing consultancy is run by Roz. That’s me in the photo. With 20+ years of international publishing experience under my belt, and as a published author and independent publisher too, I know the publishing business inside out.
Self-publishing isn’t just about creating a book. That’s the easy part. The hard part is promotion, marketing, distribution and making money, and these are the areas where many self-publishers struggle. That’s why I make it my business to share my expertise to support you in these areas.
If you have one area, such as printing (or print-on-demand), book distribution or marketing that you need help with that’s no problem. I can work with you one-on-one on any aspect of the publishing process. No question is too big, too small or too silly. I’ll ensure you find the best solution.
If you are not sure where to start, please get in touch to arrange a free 15-minute call. We will work out a path forward together. Remember that you could also consider a self-publishing plan – check them out here – as these are a great way to ensure you have covered all the bases.
‘Self-publishing is the way of the future and when solutions to the problems are laid out logically and with attention to detail, as Roz has, outsiders like me begin to comprehend their path to getting successfully published.’
CECILIA SPENCE, PARTICIPANT, DIY PUBLISHING, HOSTED BY ROZ HOPKINS AT THE NSW WRITER’S CENTRE
It’s often a good option for independent authors to invest in a print run. Printing in black and white is relatively easy, especially if you chose the right printer. I’ll help you with that.
Printing in colour is more complex and unless you have bottomless pockets, it involves printing overseas (in China, usually). You’ll need to know what you are asking for – the format, binding, paper stock, endpapers, cover embellishments you want – and you’ll need to understand the costs involved in proofing, shipping and importing books to Australia.
I can advise you on the best printer to work with for your book, and ensure you get the best price and the highest quality job, with no nasty surprises down the track.
Print-on-demand is a great opportunity for authors, because there’s no upfront investment required, but it doesn’t suit every situation. And, while it is easy to upload your book files, selecting your print-on-demand supplier (Amazon’s CreateSpace, Lightning Source, IngramSpark or Blurb), choosing your distribution channels, setting your retail price and discounts … well, it’s a bit more complicated.
I help authors to unravel the details of print-on-demand, pick the right supplier and get the best commercial return for their book.
Selling Your Book
‘Can I get my book into bookstores?’ It’s a question I hear all the time, and the simple answer is ‘Yes!’
It is generally possible for self-publishers to work with third party distributors to distribute on their behalf in exchange for a healthy cut of profits. Or you can try to do it yourself. It’s not as onerous as it sounds, particularly if you are targeted about it. I can advise you on the detail of what to expect when working with third parties and how to distribute your book successfully yourself.
‘What about selling online?’ is another common question. That’s possible too. The easiest option is to sell via your own website, but if you don’t get much traffic you’ll need others to sell your book too. I can help you put a plan together for this, depending on what your book it and who it is aimed at.
Marketing and Promotion
It’s the bane of many a self-publisher, but it doesn’t have to be that hard. Every book is different, and that’s why we will work on an approach that suits your book. Every author is different too, so we’ll work together to determine what’s most appropriate for you to do yourself versus engage other professionals to help you with.
The internet is a natural place to find certain books, but not all. Other books might benefit from a more traditional approach such as a book launch and hand selling to your network. Often, it’s a mix of these approaches that works best.
I can advise you on the best approach for you book, answer any specific questions you might have, or help you put a comprehensive marketing and promotional plan together.
For the right author and project, crowdfunding is an excellent way to jump start your marketing efforts, secure pre-orders for your book and offset the risk of investing your own cash in the book.
It works best for projects that are topical and have a clearly identifiable market, and it works best for authors who are well networked and prepared to go the extra mile to promote and publicise their campaign.
If that sounds like you, let’s talk about how to make it happen for your book. Since successfully crowdfunding our book, Mummy and Mumma Get Married, I have advised authors on the nuts and bolts of their campaigns, and am an ambassador for the crowdfunding platform, Pozible.
We are based near Byron Bay, but I work with clients locally, across Australia and internationally via a mix of face-to-face, phone or Skype, or email communication.
The constraints of distance aside, we will communicate in whatever way best suits you.