Self-Publishing Advice Archives - Captain Honey
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Self-Publishing Advice

AnnaSwain_BookLaunch
Self-Publishing Done Really Well!

We are so pleased to have been involved in the publication of this beautiful coffee table book about Burma. What a joy and an honour it was for me to officially launch the book recently in front of so many of the author's friends, family and other supporters....

Screenshot 2016-02-19 10.34.21
Does Publicity Sell Books? A Case Study

The other day our new book, Mummy and Mumma Get Married was featured in a great piece in The Guardian. The article was shared over 3000 times. I posed the question of my friends (an educated, book-loving group) on Facebook, 'How many copies do you...

desires and challenges
Print-on-Demand for Australian Authors

What is Print-on-Demand (POD)? It’s just a technology that allows your book to be printed to order. POD publishers, such as Lightning Source (LS), CreateSpace (CS) Ingram Spark (IS) and Blurb also act as distributors, enabling your POD book to be made available to retailers globally. But your...

Taking notes on the 2-day publishing retreat
How to Self-Publish? Get a Plan!

A talented children’s book author in his early thirties attended one of our self-publishing planning retreats at the end of January, and I am so pleased that he did. Not only was it a very enjoyable couple of days talking about books and publishing, but...

Here is a picture of our own Natalie Winter (who designed the cover for this book) and our daughter Dexie attending the launch and chatting to gesticulating author Kate Ramsay, and event speaker Dr Ellen McGirr.
The Return of the Book Launch

The Big Book Launch Comeback! I remember when I first started working in publishing (that was, ahem, over twenty years ago), book launches were a sine qua non. No sooner had the production team hit the print button than the publicists were dusting off their media...

Publishing a book costs money
How Much Does it Cost to Self-Publish?

  How much does it cost to self-publish? You want me to give you a quick answer? Okay, $10K. You want a longer answer. Okay, again. Obviously, $10K is a generalisation. If you are just making an ebook (and/or print-on-demand), you could do it for a lot less than...

Book marketing
Marketing for Self-Published Authors

  I'm often asked the explain the difference between Marketing and Publicity. I was once given a simple definition that's stuck with me: MARKETING – any coverage of your book that you pay for. PUBLICITY – any coverage of your book that’s free. To be successful, you need to...

How Do I Sell My Self-Published Book?

  However you choose to publish, you will need to get your hands dirty with book sales to one degree or another. If you are with a traditional publisher, you’ll do the least amount of this – possibly just at events or via your own personal network and...

Physical books
Should You Print Your Self-Published Book?

The idea of printing books when you are self-publishing is often derided these days with the advent of ebooks and print-on-demand (POD), but there is still a place (and definitely a market) for traditionally-printed books, even, or maybe especially, as part of an independent publishing strategy. Some good...

publicity for self-published authors
Publicity for Self-Published Authors

The goal of publicity is to generate coverage about a book as broadly and as widely as possible. This can be hard to do in the mainstream media without appropriate contacts, but it’s not impossible, not if your story is interesting and well pitched. The opportunities to...